Frequently Asked Questions

Here are answers to some questions you may have about getting a website, maintaining it, and how we can help.

Owens Corning provides business acceleration tools for roofing contractors to exponentially grow and improve their roofing businesses. Learn about the business partners and creative minds that make Owens Corning great and roofing companies innovative including Anna Anderson, Sue Hawkes, Rodney Webb.

Your website is kind of like having a digital storefront, which is important since 90% of homeowners visit the website first¹.

It is where potential customers can learn more about you and your services. It is an important part of building your digital marketing strategy.
When you own your website, you own a strong marketing asset. It can showcase your work, direct people how to contact you, and bring in new leads.
It can also be the answer to these 7 questions for your marketing.
Not owning your website could end up hurting your search engine ranking if the owner is penalized by Google for something they’ve done on another website².

It’s integral to know a website will never be perfect. Here are three reasons to pay attention to your website:

Technology is always changing; integration codes update, and new features add security and usability.
As you refine your focus and services, your website content and images should too. This shows customers you care about giving them accurate information.

Regular changes invite search engines to visit your website more often, which could raise your search engine ranking.

Only 35% of new contractor businesses make it to year five. Part of this is due to lack of marketing (such as a strong website) and the inability to compete against other companies³. Having a reputable presence helps give your business longevity. Research also shows 6/10 customers expect brands to have a website⁴. if you don’t have a website, you are leaving a potential 60% of leads on the floor. And if your website hasn’t been updated or doesn’t have quality content, you could be missing out on even more leads.

Did you know that your Promo Bucks would be able to be used towards an Owens Corning BrandBuilder Hub website! Reach out to your Owens Corning Area Sales Manager to ensure you are properly using your Promo Bucks.

A quality website is like the hub of your brand. It brings life to your business and strengthens your marketing. Just as a wheel doesn’t work as well when spokes are removed from the hub, the life of a business doesn’t work as well without a website. Building a quality website takes a lot of care and planning. You need to have a strong and responsive design and certain design elements to create a good customer experience, but this is only part of the equation. The content, from words to images, helps people know what you’re about and how you can help them. The third piece to a quality website is speed and functionality.

We start with a template to help save you money and time getting your brand online. Templates are customizable for your brand:

company logo
company photos
company colors
content written by you

Your website can be further customized for an additional charge if you need more landing pages or want a different layout. You could also choose not start with a template for an additional charge. Talk to your ASM to learn more.

Once your website is built, you may also want to change, add, or remove things as your company and services grow, including adding or deleting pages, editing content and images, changing colors and design.

Starting with a template, we’ll take your logo, company information, and content to program your own website. Below is an example of what every website starts, along with why each section is important. Your website starts with:

Home page
Residential Roofing
Repair or other secondary service
OwensCorning Widgets, including roof and shingle design, Design EyeQ, and Warranties
One Contact Form

Laptop, tablet, and cell phone with a sample contractor website on the screen.

Art Unlimited has been helping clients with marketing and new websites, focusing on the home services and roofing industry. We have a team with the specific skills to build your website, create content, and optimize your marketing. Because we work mainly with roofers, we understand the industry and what your customers and search engines are looking for. This helps us collaborate with you to build a strong digital presence for your business, which you will always own.

Our team works hard for our clients. In the process, we’ve built strong partnerships and earned many certifications. Each one shows our expertise in helping contractors achieve their business goals

Owens Corning wants to make it easy for you to showcase Owens Corning Roofing products on your website. They’ve made several widgets to help you provide better information and service to your customers. Watch this video to learn more about the widgets included on your new website.

The BrandBuilder service is not for everyone. Below are a few items that might mean you need to make an upgrade.

You have a website that does not load on mobile devices
Your website isn’t using any of the Owens Corning widgets. Or your current website will not allow the widgets to display due to code errors.
You have changed your brand and need to make an upgrade

The BrandBuilder program is perfect if you have 2-3 services and one physical location.

Dorothy Molter Museum

2021-06-16

Our Museum works with Art Unlimited for web hosting, support and design. We are very happy with the customer service, attention to detail and friendly team of individuals that help us with our needs.

David Colburn

2021-05-28

I was there for about 90 minutes to do interviews for a newspaper article, and by the time I left I could have almost quit my job and applied to work there. I can't speak to the quality of their work, but I can say that the company culture is one that fosters excellence, with a strong focus on collaborating with their customers to develop customized solutions to fit their unique needs. If I needed this type of digital marketing solution, I'd give them a call in a second, and I expect I'd probably be very happy I did.

Matthew Jaynes

2021-04-09

Working with Anna and her Team has been amazing. As a contractor my time is best spent doing what I love to do. In a very competitive market, she took us from nonexistent online to googles first page! Highly recommend. True professional

KPost Company

2021-04-09

Since we started our partnership with Art Unlimited it has been nothing but positive results and positive experiences all around. They bring an expertise far above other marketing companies out there by knowing our industry and strategies to help our company excel in this digital age.

Nick Post

2021-04-09

Professional, friendly, and always there when you need them. The go to marketing company!

Shaun Kolke

2021-03-30

Great Company to work with. They can do it all from website design, marketing and review management. They have been helping our business grow for years now.

Sara Schafhauser-Wright

2021-02-16

The Art Unlimited team is passionate about what they do and SO dependable! I have had the pleasure of working directly with Elizabeth and have learned so much from her! I highly recommend Art Unlimited for your marketing needs!

Kim Brown

2021-02-16

What a great team at Art Unlimited, knowledgeable, thoughtful, easy to work with. Highly recommend!!

Lilah Crowe

2021-02-16

I work with very inexperienced computer volunteers, Elizabeth and her staff have great patience in teaching them how and what to do with our web site. They were awesome!

Start Growing Today

Building a new lead generation website can add another valuable tool to your arsenal. Let’s connect to see how Owens Corning and Art Unlimited can help take your business to the next level.

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Footnotes

Top 10 benefits of having a website. Parachute. (last visited September 1, 2021). https://www.parachute.net/insights/top-10-benefits-of-having-a-website.
Penalized WHOis Owner: A Vital SEO Ranking Factor?. Beth Jackson, ManoByte. (July 17, 2014). https://www.manobyte.com/growth-strategy/penalized-whois-owner-vital-seo-ranking-factor.
What Percentage of Small Businesses Fail? (And Other Need-to-Know Stats). Georgia McIntyre, fundera. (November 20, 2020). https://www.fundera.com/blog/what-percentage-of-small-businesses-fail.
Do a website speed test and discover how to speed up site loading. Sitechecker. (last visited September 1, 2021). https://sitechecker.pro/speed-test/.